Over the last two years, the Scottish Rite Northern Masonic Jurisdiction's comprehensive "Not Just A Man. A Mason." advertising campaign for Craft Freemasonry has been enthusiastically adopted all across the U.S. and elsewhere by grateful grand lodges and individual lodges alike. Not content to rest on their laurels, the campaign has just rolled out an entire website dedicated to explaining just who and what Freemasons are, what we stand for, and how to join in your state or community.
It was just debuted at the annual Conference of Grand Masters of Masons in North America (COGMNA) held in Louisville this week.
The new website www.beafreemason.org is co-sponsored by the Northern and Southern Jurisdictions of the Scottish Rite, as well as Shriners International, and it builds off of the Not Just A Man, A Mason campaign. The new site is tasteful, well written, well conceived, and beautifully executed. It is deliberately generic enough so that any grand lodge jurisdiction, local lodge, or even appendant body can confidently direct the public to it to effectively explain and promote the fraternity, and provide a way to seek more information about joining a lodge
Quite literally any Masonic organization can link directly to it, and it is an entirely standalone website designed not to conflict with any jurisdiction's existing internet or advertising material. It includes a form that will forward new member inquiries to each U.S. grand lodge jurisdiction based on the potential applicant's home address.
Like the entire Not Just A Man campaign, this is a huge boon to the entire fraternity and is provided by the Scottish Rite NMJ free of charge. I can't stress what an excellent tool and gift they have provided to us all.
Just remember: a campaign like this – at best – can only nudge a man to give the fraternity a look, and possibly take the step of petitioning. Grand lodges can send those men to our lodges, and when the stars are aligned, they can occasionally send them in large numbers. It is, however, only the local lodges and the Masons in them who do or do not live up to our own past reputation and expectations. When new members fail to return, that's on you and I because we failed to do our part to truly make them Masons and to help them become part of our worldwide Brotherhood.
Because we're all in this together, Brethren.
For more about customizing or using the other material in the campaign, visit the Not Just A Man website HERE.