The Scottish Rite Northern Masonic Jurisdiction continues to officially roll out their new programs and strategies. At the Conference of Grand Masters this week, the Supreme Council's Linda Patch gave a presentation that was a gift to the entire fraternity: a whole new branded advertising and media campaign about Freemasonry that can be used as is, or tailored especially to suit a specific grand lodge. The campaign is designed to educate the public, and to inspire Masonic brethren about who we are and what we stand for as Freemasons.
Just to clarify: this is NOT a Scottish Rite campaign, but a generic Masonic one.
Just to clarify: this is NOT a Scottish Rite campaign, but a generic Masonic one.
All of this marketing material is being provided free of charge to individual lodges and grand lodges. Further, the commercial and the print and online material can be customized by the Supreme Council to localize them, or to brand them for the grand lodge. Forms for ordering customization appear on the website.
See how the Grand Lodge of Wisconsin is already making use of these elements right now on their website HERE.
The students today marching on state houses are showing they believe in something more than themselves. The grand masters need to consider not marketing, but marketing about lodges relevant to the concerns of the young that they hope will be attracted: the environment, the dreamers, the cost of education, acceptance of gays and African-Americans. This is not politics but harmony with the generation we would like to attract. An example is that instead of trying to sell Marlbo Man and John Wayne, we need to make dramatic program changes, including a well promoted choice between male and co-ed lodges and the very aggressive donation of our facilities to community activities. The third degree is a radical statement about rebirth and renewal.
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