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BE A FREEMASON
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Sunday, June 09, 2024
Sunday, April 14, 2024
Meet, Act & Part Podcast Interviews Indiana PGM Roger S. VanGorden
The brethren from the Meet, Act & Part Podcast featured a long chat with Indiana Past Grand Master Roger S. VanGorden several weeks ago (Episode 62: Roger Van Gorden). Roger was my first contact with Indiana Freemasonry (back in 1999, during the Pleistocene Epoch when dinosaurs ruled the Earth), but his involvement with the fraternity goes back to his time as a DeMolay.
If you don't know Roger (or know OF him), he's currently the Active member of the Supreme Council of the Scottish Rite NMJ for Indiana, the Magus for the Indiana College of the SRICF, and most important for this particular discussion, president of the Masonic Renewal Committee of the Conference of Grand Masters of Masons In North America.
Never heard of the MRC? Well, that's partially something Roger and the Committee are trying to change, to make sure grand officers, lodge leaders, and rank and file Masons DO know who and what they are, and how they are providing programs and information to raise awareness of the fraternity.
Their Masonic Education Resources page alone is well worth taking the time to go through, as it is a collection of programs, lessons, and other practical information collected from all over the Masonic world. Year after year, grand lodges come up with new programs, oftentimes reinventing the wheel over and over, instead of availing themselves of resources that already exist.
Roger also delves into recent research regarding demographic trends, generational differences, and how they affect Freemasons, in particular. Roger turned me on to Robert Putnam's seminal work, Bowling Alone, more than 20 years ago, and he sees great hope in Putnam's most recent studies, The Upswing: How America Came Together a Century Ago and How We Can Do It Again.
Give the show a listen. (And BTW, Bill Hosler, get well soon.)
Monday, December 20, 2021
More Lights in Masonry - Masons Decorate for Holidays
Mount Ararat Lodge in Bel Air, Maryland (above) claims to have 50,000 twinkling Christmas lights decorating their building, more than Rockefeller Center’s tree in New York, and more than twice as many as Clark W. Griswald’s house.
Trinity Lodge 163 in Newport, Kentucky, posted by u/ratebigrob
Back in 2017, historic St. John’s Lodge No. 1 in Mountain Lakes, NJ participated in the local Christmas Home Tour. If your Masonic hall is even remotely historic, architecturally significant, or just plain situated in a neighborhood with these types of tour events, tie in an open house so that the community has the opportunity to come in and find out just what it is we do and what we stand for. Perhaps offer coffee, hot cider, and hot chocolate to the public and give them a rest from wandering your town in the cold.
Masonic Park and Youth Camp in Tampa, Florida (photo above) sets up an annual drive-through holiday light display. And many state Masonic retirement homes decorate their campuses with nighttime lighting displays.
Meanwhile, my sister and brother-in-law live near Newport Beach in Orange County, California, which is home to one of the oldest and largest Christmas ‘boat parades’ in America. Waterfront houses around the harbor are decorated with lights, along with scores of boats large and small. Everything from two-person launches up to huge yachts and even a massive ferry are covered in lights and process in a line up and down the twisting shore. Some are owned by individuals or sailing clubs, while others are commercial/corporate vessels. A few local community groups were sponsors or participants in the illuminated flotilla. This would be a golden opportunity for a Masonic district or group of lodges to band together and create their own floating entry.
Is your lodge or Masonic hall doing anything special for the Christmas holiday season? Pass it along and I’ll update this post. Send to hodapp@aol.com
Updated 12/21/21 4:31AM
RW David Catten, Past Master of Dewitt Clinton Lodge in Sandwich, Massachusetts, reports that their lodge, a former Methodist church built in 1847, shines for the season. It has been the lodge’s home since 1913.
Saturday, September 11, 2021
Transform Your Plain Masonic Hall Entrance
We had a saying around our film production studio for many, many years: "Where do great ideas come from? Somebody else!"
It's a fact of life that not every Masonic temple can be blessed with being architecturally distinctive. In fact, it's the rare Masonic hall built after World War II that isn't either plain, ugly, boring, or downright ghastly.
The featureless glass-wall front entrance to Porter Lodge 137 in Valparaiso, Indiana is typical for late 1950s and 60s generic storefront buildings. At first glance, it could be an accountant's office, a dental clinic, a social security administration branch, or a hundred other types of offices or stores. There was little about it that instantly identified it as a Masonic lodge unless you saw the square and compass signs up at the roofline - which is actually hard to do if you're driving down the street or walking on the sidewalk.
In fact, the first time I visited the lodge in northern Indiana, I blasted right past it.
Twice.
That's not true any more. Thanks to the artistic design abilities of WB John Bridegroom (art director of the Journal of the Masonic Society and proprietor of The Master's Craft, supplier of custom Masonic jewels and more), the lodge's glass foyer was transformed into a truly unique entryway through the miracle of vinyl graphics.
These graphics act as 24/7 messengers to the public, whether they are providing information or just simply creating a sense of intrigue and wonder to a curious public.
That's not true any more. Thanks to the artistic design abilities of WB John Bridegroom (art director of the Journal of the Masonic Society and proprietor of The Master's Craft, supplier of custom Masonic jewels and more), the lodge's glass foyer was transformed into a truly unique entryway through the miracle of vinyl graphics.
The actual printing and installation of the vinyl graphics was donated to the lodge by WB Zeno Rossetti.
The result is stunning, and remarkably inexpensive when you consider the enormity of the impact it makes. Now there's no mistaking what this doorway leads to.
If these particular graphics aren't to your taste or liking, that's okay. Start with a blank sheet of paper or a new Photoshop document, and create one that's more suitable for your lodge. The point is that for just a few hundred dollars, a big graphic like this can completely transform your temple building. And if you hate it next year, the vinyl makes it easy to remove and create a new one!
If your town has lots of foot traffic, the downstairs entry to your temple offers the potential to be both welcoming and informative, even if there's no one inside and the doors are locked. For instance, Orange Grove Lodge 293 in Orange, California sits on a prominent corner on their town square. A Chase bank branch occupies the ground floor, and the lodge is upstairs.
On weekends, the street is often shut down to cars and turned into a pedestrian mall with outdoor dining. So the lodge uses its glass doors to provide a short FAQ to the public: what's Freemasonry about; what's the point; who can join; the lodge website and Facebook addresses; and who to contact for more information.
On the town square side of the building is the more formal entry to the lodge and Masonic Center upstairs. Instead of more signage, they have a large, circular painted-glass square and compass right at eye level. The symbol is illuminated at night and easy to spot from across the street.
These graphics act as 24/7 messengers to the public, whether they are providing information or just simply creating a sense of intrigue and wonder to a curious public.
We still have some members today who cling to the notion that Masons shouldn't ever do anything that even smells like advertising or promotion. This is, of course, balderdash. If you really think our brethren in the 19th century didn't advertise the fraternity, I offer this image of the downtown Masonic temple in Boston in 1895. Bold enough in daylight, it was festooned in so many electric lights that you could have spotted it from low Earth orbit (if you could get there somehow).
Tuesday, September 15, 2020
New UGLE Universities Scheme Outreach Video
by Christopher Hodapp
The United Grand Lodge of England has for many years had a program to promote Freemasonry on college and university campuses around the U.K., including establishing new lodges, as well as linking existing nearby ones, specifically for those institutions. Called The Universities' Scheme, its aim is to help to forge links between well-placed, enthusiastic Lodges and the many students and other local young people who are seeking to become involved in Freemasonry, but who may not know where to begin. There are now about 50 such university-related lodges throughout the UGLE jurisdiction.
A new video has been produced by the Grand Lodge specifically geared to appeal to 'Freshers' - university freshman - about looking into joining the Masonic fraternity. In just 90 seconds, it lays out the basic principles of Masonry, its contributions to communities, and its national and international scope. (See it above.)
One surprise for U.S. Masons is that the video also includes two young lady Masons from the two large, principal feminine grand lodges at work in England today. "So, you think only men can be Freemasons," asks one. There's no getting round the fact that the question of women will almost immediately arise when Freemasonry gets discussed, most especially on a college campus these days.
Obviously the cultural attitude on college campi these days is more pockmarked with potential social outrage landmines than ever before. All-male fraternal groups are under assault all over the U.S. and Britain as being neanderthal bastions of male superiority or the patriarchy or. . . something. Setting up a booth at a college promoting a male-only group like the Masons is like waving a red cape at an enraged, four-footed pot roast in a bullfighting arena. So England's Masons use a different approach.
Obviously the cultural attitude on college campi these days is more pockmarked with potential social outrage landmines than ever before. All-male fraternal groups are under assault all over the U.S. and Britain as being neanderthal bastions of male superiority or the patriarchy or. . . something. Setting up a booth at a college promoting a male-only group like the Masons is like waving a red cape at an enraged, four-footed pot roast in a bullfighting arena. So England's Masons use a different approach.
Pearl-clutching U.S. Masons take note: England's (and Europe's) rules involving voluntary associations and anti-discrimination laws and requirements differ from the U.S., and the UGLE has openly stated that female Masons are perfectly respectable. They cooperate whenever possible. The UGLE doesn't exactly recognize the female grand lodges, and their members can't sit in open lodge together, but they decided more than 20 years ago to stop acting like they didn't exist and cooperate instead. Bear in mind that England does not have the Order of the Eastern Star, either. So, the UGLE's statement on the matter of lady Masons is quite pragmatic, stating that the two female grand lodges are in all ways regular, apart from the fact that traditional Masons do not permit women to join our lodges. And when a lady approaches them to ask about membership, English Masons are free to say 'here's who to contact, here's their websites, and can I call you a taxi?'
England's two female grand lodges are Freemasonry For Women (Honourable Fraternity of Ancient Freemasons) and the The Order of Women Freemasons. Both are also actively chartering new female lodges around college and university campuses in England, and all three grand lodges are cooperating with each other on this Universities Scheme to introduce Freemasonry to college students by establishing lodges connected to college and university campuses.
UGLE invited the female grand masters of both the HFAF and OWF to their 300th anniversary gala in London in 2017. Interestingly, UGLE and the HFAF conferred with each other when they crafted their recent transgender policies in 2017, which were forced upon them by changes in English laws.
It's a refreshing approach that I wish Americans would adopt, because this question will continue to dog us in varying degrees for the foreseeable future. Contrast England's statement with the way the Grand Lodge of California addresses it on their website:
"Q: Can women join Masonry?""A: There are three strands of Freemasonry in the world: masculine Masonry (exclusively men), feminine Masonry (exclusively women), and mixed Masonry (men and women). The Masons of California is a fraternity of men. We sponsor Masonic organizations for men, women, and youth."Of course, the biggest issue in the U.S. is that female Freemasonry is just not that popular here, in comparison to so-called 'malecraft' Freemasonry. It is almost useless to tell a young lady about female lodges if the closest one is a 500 mile drive away.
Tuesday, February 18, 2020
New 'Be A Freemason' Website Rolled Out
Over the last two years, the Scottish Rite Northern Masonic Jurisdiction's comprehensive "Not Just A Man. A Mason." advertising campaign for Craft Freemasonry has been enthusiastically adopted all across the U.S. and elsewhere by grateful grand lodges and individual lodges alike. Not content to rest on their laurels, the campaign has just rolled out an entire website dedicated to explaining just who and what Freemasons are, what we stand for, and how to join in your state or community.
It was just debuted at the annual Conference of Grand Masters of Masons in North America (COGMNA) held in Louisville this week.
The new website www.beafreemason.org is co-sponsored by the Northern and Southern Jurisdictions of the Scottish Rite, as well as Shriners International, and it builds off of the Not Just A Man, A Mason campaign. The new site is tasteful, well written, well conceived, and beautifully executed. It is deliberately generic enough so that any grand lodge jurisdiction, local lodge, or even appendant body can confidently direct the public to it to effectively explain and promote the fraternity, and provide a way to seek more information about joining a lodge
Quite literally any Masonic organization can link directly to it, and it is an entirely standalone website designed not to conflict with any jurisdiction's existing internet or advertising material. It includes a form that will forward new member inquiries to each U.S. grand lodge jurisdiction based on the potential applicant's home address.
Like the entire Not Just A Man campaign, this is a huge boon to the entire fraternity and is provided by the Scottish Rite NMJ free of charge. I can't stress what an excellent tool and gift they have provided to us all.
Just remember: a campaign like this – at best – can only nudge a man to give the fraternity a look, and possibly take the step of petitioning. Grand lodges can send those men to our lodges, and when the stars are aligned, they can occasionally send them in large numbers. It is, however, only the local lodges and the Masons in them who do or do not live up to our own past reputation and expectations. When new members fail to return, that's on you and I because we failed to do our part to truly make them Masons and to help them become part of our worldwide Brotherhood.
Because we're all in this together, Brethren.
For more about customizing or using the other material in the campaign, visit the Not Just A Man website HERE.
Monday, May 27, 2019
New Video Ads from Scottish Rite NMJ's "Not Just A Man" Campaign
The Scottish Rite Northern Masonic Jurisdiction's comprehensive "Not Just A Man. A Mason." advertising campaign for Craft Freemasonry has been enthusiastically adopted all across the U.S. by grateful grand lodges and individual lodges alike.
The most recent video, "Nice Guys," (above) is now available in both :30 and :60 second lengths.
This professional campaign can be customized to a certain extent for any lodge or grand lodge, provided certain guidelines are followed and the material is not substantially altered. The Scottish Rite is making all of this material available at no cost to the entire fraternity, and the overall message and the approach is based on extensive market and demographic research done two years ago. Results of those surveys and a wealth of data can be found in Reclaiming The Soul of Freemasonry by John William McNaughton.
The complete set of campaign materials can be found at the www.notjustaman.org website.
Wednesday, November 28, 2018
Florida Eagle Scout Restores Masonic Lodge Sign
We read a lot about Masons helping their communities, but this is a unique story of a young man deciding his town's local lodge needed help he could provide to them. Seventeen year old Eagle Scout candidate Austin Sherwood took on a community service project in Ocala, Florida, and he noticed that the signage of his local lodge had been in in need of a facelift for several years. Their old sign wasn't an eyesore, but it was generic and not illuminated at night. So, Austin used his computer and drafting skills to help out the members of Marion-Dunn Lodge No. 19 in Ocala by crafting a more impressive public face for them.
From the Ocala Star Banner website today:
The project was a renovation of portions of the outdoor sign and decorative mount, including surrounding landscape, at the Marion-Dunn Masonic Lodge No. 19 on Southeast 36th Avenue.
Austin, 17, an Ocala native, got a tip from his math teacher about the sign and decided to take on the repairs for his community project, one of the requirements to reach Eagle rank.
He finished repairs and upgrades to the sign backboards and stone column supports and planted landscaping last week.The mount holds LED lighted components, which were upgraded and fastened to each side of the backboards by a lodge member. The sign now gives off a soft blue glow at night and announces the lodge to passing motorists 24 hours a day.
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The old sign Austin's has replaced had been inoperative for seven years. |
Randy Strong, secretary for the 205-member lodge, said the sign has been inoperative for about seven years. The lighted sign portion is a large Masonic symbol with a “G” in the center, which represents God. A blue “G” on one side of the sign and purple “G” on the other side pertain to aspects of the lodge and leadership, he said.
“This is a big deal for us. Austin worked hard in this,” Strong said.
Lodge member Norman Getchell called the completed project “beautiful.”
Austin’s project included pre-treating and pressure cleaning, and adding stucco and special reflective paint on both sides of the backboard, which measures 9 feet tall by 9 feet wide.
The Eagle candidate wrote a letter and made personal visits to a number of local businesses to solicit donations for the project. He logged 72 hours on the project and enlisted aid from his father, Doug Sherwood Jr. and his grandfather Doug Sherwood Sr., who is an adult Scout leader.Austin deserves every possible accolade and reward that the lodge is able to provide for him for stepping up and accomplishing what their own members hadn't over the years.
Doug Sherwood Jr. said striving for Eagle had a positive effect on his son’s “maturity and leadership” and set a good lesson in “seeing a project through from start to finish.”
By the way, Austin has earned 43 merit badges. So far.
Friday, November 02, 2018
GL of Scotland: A Different Kind of Grand Lodge Video
Have a look at the video on the website of the Grand Lodge of Scotland's website about the origin of Scottish Freemasonry. Beautifully done, and a great example of thinking outside the box when creating these types of programs.
Of course, they have a major advantage because, you know... it's Scotland.
Scottish hills. History. Tradition. Music. Robert Burns. Rosslyn Chapel. Edinburgh High Street.
And a brogue that everybody else thinks they can imitate.
Watch it HERE.
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